This week, the Weather Channel launched a new broadcast technology dubbed Immersive Mixed Reality. “Using the power of advanced, real-time graphic renderings and visual effects . . . TWC is pioneering new methods of broadcast presentation for real-time immersive storytelling,” the company explained.
But what does that really mean? In its debut, the Weather Channel simulated a full-fledged tornado quite literally ripping the walls off its own studio. A power line and car fell from the sky as its anchorman ran for safety. Things only escalated from there. The technology ups the ante for an industry that’s already known for dramatizing the weather with XTREME graphics. It played out like a Universal Studios ride on the eights. Take a look:
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