Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative ways to get in front of consumers. And many are turning to experiential marketing to do it.
What is experiential marketing?
Experiential marketing is all about engaging consumers through innovative, immersive experiences. Whether it’s product sampling, pop-up events, brand activations or stunts, the aim is to engage as many human senses as possible and create a lasting impact.
Here are a few experiential campaigns that have engaged consumers and cut through the noise: