Instagram announced its move to an algorithm-based feed in March 2016. Since then, users have…
How the Instagram Feed Works: Inside the Instagram Algorithm
How exactly does the Instagram feed work?
That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016.
The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.
In this post, we’ll break down the Instagram feed for you. We’ll go through the factors that influence the ranking of your content and explain why the Instagram algorithm is actually great for marketers.
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