How travel brands are using virtual reality | Travel Industry News & Conferences – EyeforTravel testing

May 31, 2017

It may be early days but a new white paper from EyeforTravel shows that there are applications for VR in travel

In 2016 as many as 1.5 million units of dedicated Virtual Reality headsets were shipped, with PlayStation coming out tops. It sold 745,000 units, according to the games and interactive media intelligence firm SuperData, followed by HTC Vive (420,000), Oculus Rift (355,000) and 261,000 (Google Daydream).

While many of these headsets are being used for gaming, a new white paper from EyeforTravel poses the question ‘Does Virtual Reality Have a Place in Travel?’ It seems the answer is yes. Between 2017 and 2021 shipments of VR devices are expected to grow by over 400%, with some of them finding their way into the hands of travellers.

Though admittedly still in its infancy for the travel industry, some brands are beginning to experiment.
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