When someone first told me that influencer marketing could help our nonprofit organization, I thought two things. First, I’d only ever seen it used for big brands — and mostly consumer-oriented products, at that. Second, I assumed influencer marketing was out of the budget since influencers are often celebrities who demand a considerable fee. However, that’s not the case.
Influencer marketing is now something we’ve added to our strategy because it provides multiple benefits that I want to share with other nonprofits that may have previously reached the same conclusions I had.
Before sharing benefits, it’s good to have a picture of what influencer marketing actually means. Typically, influencer marketing involves having someone who is admired and deemed credible by your audience talk about what you offer and convince that audience to act on — most often, buy — something related to your brand.
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