For the past several years, influencer marketing has been a dominating force in the world of online marketing. It’s cost-efficient, and can be used to gain exposure, build your reputation, and even earn links for your brand, depending on how you use it.
But trends in marketing rarely stay the same for long. Influencer marketing has seen a tremendous revolution, but if it’s going to survive the coming years, it’s going to need to evolve—and we, as marketers, should prepare to evolve with it.
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