Influencer marketing is effective yet time-consuming and important yet ill-defined, with fees and pricing structures all over the map.

Maybe you want more efficiency and scale for your brand than what you’re able to do in-house. It’s time to outsource, but it’s a jungle out there. With hundreds of companies, platforms and agencies claiming to specialize in influencer marketing, it’s nearly impossible to compare offerings.

As the founder of an influencer marketing agency, which is the founding partner of the Influencer Marketing Association, our official trade organization, I’m here to help guide you. Below is the ultimate list of questions to ask your potential influencer marketing partner to make the process less daunting and your programs more successful.
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