LinkedIn is a growing hub of business to business interaction — a place where you can market your brand on a global scale. Over the last year, the company has worked to improve opportunities for marketers to have a stronger voice, with the rollout of more dynamic features like promoted video, and most recently, carousel ads.

Unlike other social media, LinkedIn is first and foremost a site for businesses and professionals, and its uniqueness has brought in the attention of a wide audience. According to Kissmetrics, LinkedIn boasts upwards of 350 million users from all over the world. Nearly half of those users use the site at least once a day.
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