With 3.196 billion people using social media from the moment they crack open one eye in the morning to the time they doze off scrolling through Instagram, you can’t take the risk of disregarding the social platforms as viable customer acquisition channels.
Everybody and their grandma is on social media. Your existing customers, your potential customers, and your competitors are already there. Leverage these social channels to bring new life to your lead generation campaigns and usher them down the sales funnel.
Same goes for your referral marketing campaign.
Don’t launch your e-commerce referral program without a solid promotional strategy in place. Lack of proper awareness will lead to your campaign falling flat on its face. You need to have an integrated marketing strategy in place with enough resources to promote your campaign on all available channels, including social media
— Leer en www.business2community.com/ecommerce/how-to-promote-your-ecommerce-referral-program-on-social-media-the-right-way-02074769