In the middle of the 20th century, IBM used its headquarters in New York City as a showroom of tomorrow. Passersby could look into the window and see the newest mainframe on display, promising an exciting technological future. It was the dawn of the computer age, but marketers were largely out of the picture.
It would be hard to explain the the «Mad Men» back in the 1960s that someday those big, hulking machines would shrink down small enough to fit in our pockets, that these devices would have screens and that they would, to a large extent, replace TVs as the dominant driver of commerce.
Today, as Moore’s Law is slowly petering to an end, we’re on the brink of a new era and, in time, marketing will be transformed once again in ways that are hard to see right now. Nevertheless, over the next decade marketers will need to begin to shift to the post-digital world of computing. This next transformation promises to be at least as revolutionary as the last one.
— Leer en www.inc.com/greg-satell/marketers-need-to-start-preparing-for-end-of-digital-age-new-era-of-innovation.html