We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships.
And it all sounds great, but, the reality is that it’s hard to keep up with content production, distribution and everything else on your to-do list.
Most companies decide they want to focus on content marketing because they see the opportunity to grow their SEO footprint, drive more traffic to their websites and eventually generate more business. A solid content marketing program can deliver great rewards
We’re all aware of that. So, why aren’t we doing it? The number one challenge I see most companies face is related to content production.
— Leer en marketingland.com/3-tips-for-overcoming-content-production-obstacles-240934