For the past 120 or so years, we’ve been living in a product economy. Companies designed, built, sold, and shipped physical things under an asset transfer model. Business was about inventory, shelving, and cost-plus pricing. The relationship between seller and buyer was based on discrete, often anonymous transactions. The sign by the cash register summed it up: “All Sales Final.” Early retail pioneers like Sears and Macy’s changed the way mass society consumed things, but they had minimal insight into who was actually buying their products or how they were using them.

When Henry Ford’s first moving assembly line went into operation in 1913, it was really just an extension of manufacturing principles first put in place during the Industrial Revolution of the 1800s. The assembly line wasn’t just about maximizing efficiency through discrete repetitive tasks, it was a metaphor for how a company’s product can dictate its supply chains, manufacturing processes, distribution channels, and management layer.

The product was the only governing principle—it organized everything across a perfectly straight line. The actual people involved in making, buying, and selling the product were entirely disposable. Henry Ford’s customers could famously pick any Model T color they wanted, as long as it was black. The result of all this relentless efficiency was that Henry Ford’s cost per unit dropped precipitously, allowing him to flood the market with cheap but durably made cars. Model Ts came only in black because with one automobile coming off the line every three minutes, that was the only color that would dry fast enough.

www.linkedin.com/pulse/product-economy-over-heres-how-survive-subscription-tien-tzuo

Interim Manage con más de venticinco años de experiencia en el sector del desarrollo de estratégias de Ventas, Marketing y Desarrollo de equipos Comerciales. Des hace 5 años trabajo el mundo del social selling y del marketing de influencers. Me muevo en muchos sectores, desde el Diy a la moda, pasadno por el turismo y las empresas de servicio. En los poryecto asumo responsabilidades como Director del Departamento Comercial o Marketing y asumiendo tareas de Marketing y Comunicación, desarrollando y ejecutando planes estratégicos de apertura de nueva cartera de clientes y desarrollando la estrategia de fidelización clientes (CRM). Con gran capacidad comunicativa, aptitud pedagógica, resolutivo y cooperativo (trabajo en equipo). MAs de 20 años de experiencia en formación en ventas y marketing. Además he trabajado Consultor Senior en instituciones públicas tales como la Universidad Autónoma de Barcelona, IQS, EUNCET, UB, Cámara de Comercio de Sabadell, Terrassa y Manresa y empresas del sector privado. He tenido el honor de ser profesor de marketing relacional en La Salle, en la Universidad Autónoma de Barcelona, y de investigación de mercados en la EUNCET y FundemiIQS. Colaboro habitualmente con el Colegio Oficial de Agentes Comerciales de Barcelona y de Barcelona Activa. Además he sido Consultor Senior de desarrollo comercial estrategico en proyectos MEDA UE (Damasco, Aleppo, Cairo) y en consorcios europeo Expero2EU y Trainet. He tenido el placer de sermiembro del equipo que ha desarrollado el sello de calidad comercial con SGS y COACB

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