Celebrity Influencer Marketing Is Dead, Report Says–Real Employees And Customers Are Better

While many (including me) have heralded influencer marketing as one of the Holy Grails of effective public relations, a new report from Sprout Social suggests that celebrity influencers are rapidly losing their power.

But before you hang up the towel on influencer marketing, consider this novel (and less expensive) idea: While leveraging actual people for brand awareness and engagement is still important, instead of shelling out your marketing dollars to Kendall Jenner or Arielle Charnas, why not hand the microphone to your customers and employees instead?

— Leer en www.forbes.com/sites/cherylsnappconner/2018/06/08/celebrity-influencer-marketing-is-dead-report-says-real-employees-and-customers-are-better/

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