Influencer marketing is undoubtedly one of the hottest topics right now. Between 2016 and 2017, searches for the term “influencer marketing” increased twofold. That shouldn’t come as a surprise, right? But did you also know that searches for “Instagram influencer” increased threefold during the same time period?
If you find this surprising, let me share some more facts and figures about the Instagram platform in general.
Instagram has over 800 million monthly active users with 500 million people using it daily.
200 million users on Instagram visit at least one business account every day.
2/3 of these visits are made by users who don’t follow those accounts.
After Instagram rolled out the shopping feature (in select countries), some brands recorded a 44% increase in website traffic.
There are more than 25 million business accounts on Instagram at the moment.
I’m sure you now realize the potential impact that Instagram can have on your business and marketing. When you introduce influencers into this mix, however, you can increase your chances of success further.
In this post, we’ll discuss exactly that – how to implement Instagram influencer marketing and put your brand ahead…
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