The latest IAB Rolling Heavies series has taken a detour into the world of debate, putting industry heavyweights alongside each other on a bike to argue the biggest topics about content marketing.

In this three-part series, the topics of influencer marketing, content measurement and the best length for video content are debated in a tense head-to-head cycle down Singapore’s East Coast Park.

Influencer marketing, is it worth the hype?

A question on everyone’s lips, however it’s down to Weng Wai Koh, head of marketing communications at SPH and Diogo Andrade, programmatic lead, SEA at Spotify to reveal the answer
— Leer en www.thedrum.com/news/2018/06/08/iab-rolling-heavies-industry-heavyweights-debate-influencer-marketing-content

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