Increasingly, great products aren’t enough to win new customers. As markets become more crowded, and consumers are exposed to countless stimuli vying for their attention, it is becoming more difficult for companies to cut through and stand out over the long term.

But there is one strategy that continues to show promise in helping you break through — consistently delivering remarkable customer experiences.

Data shows that customer experience will soon trump both product and price as the key brand differentiator by the year 2020. That same study also showed that 86 percent of buyers will pay more for a customer experience.
— Leer en www.entrepreneur.com/article/313859

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