They’re Not ‘Mad Men’ Anymore. But the Ad Business Is Still High Stakes. – The New York Times

Once upon a time, everyday America was fascinated by the advertising business, in somewhat the way that the turkey is fascinated by the ax. It began in the 1930s and ’40s, when sellers of consumer products and their ad agencies controlled the contents of the radio programming to which the nation listened. Comedians turned advertisers — and the denizens of Madison Avenue who worked for those brands — into grist for their mills. In “A Word From Our Sponsor: Admen, Advertising, and the Golden Age of Radio,” Cynthia B. Meyers recalls a joke from a Jack Benny show in 1948, a show sponsored by Lucky Strike: When Benny told his wife, Mary Livingstone, that he was calling the cigarette’s ad agency, Batten Barton Durstine & Osborn, she replied, “Sounds like a trunk falling down stairs.”
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