In 2017, influencer marketing proved to deliver tangible bottom line results when planned strategically and executed well. Over 70 percent of brands used influencers in their 2017 marketing plans and 95 percent found it to be effective. Many thought leaders reported that it’s one of the most effective methods of advertising available given the low cost, high engagement and improved targeting abilities. One study found influencer marketing to have three times the ROI of traditional marketing with 62 percent lower cost.
So, the question for 2018 is not whether your brand should work with influencers, but how best to do so. Here are the top trends to consider:
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