Create Compelling + Engaging Content with Influencers – Chief Marketer

5 junio, 2018 0 Por Davide Menini

by Karen Koslow
Influencer marketing has grown up. While once considered a low scale, somewhat risky endeavor with hard-to-measure results, it has since become a legitimate and productive marketing channel for brands. In fact, according to an April 2017 study from ANA and PQ Media, total brand spending on influencer marketing is projected to reach $101 billion by 2020.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Many influencer platforms give a brand or agency access to lists of people that meet a specific set of criteria: follower count, demographics, keyword prominence and more. If all a brand is looking for is simple distribution of their brand message, that may be enough—but it’s not ‘influencer’ marketing. Influencer marketing, when done well, is about storytelling by respected sources, and that requires more than sending product to 50 social influencers and asking them to post pre-packaged messages with a campaign hashtag on social media platforms.

True influencers are creative, passionate experts in their subject areas, with highly engaged followers. Having them tell your brand story in an authentic and credible way is much more powerful than simply pushing out your campaign communications. Effectively working with influencers is a relationship that requires work on both ends. Whether that relationship is managed by an in-house marketing team or an external agency, there are five key tenets that can help to ensure quality sponsored brand content is developed that tells your brand’s story and delivers its message in an engaging and even inspiring manner.
— Leer en www.chiefmarketer.com/

Interim Manage con más de venticinco años de experiencia en el sector del desarrollo de estratégias de Ventas, Marketing y Desarrollo de equipos Comerciales. Des hace 5 años trabajo el mundo del social selling y del marketing de influencers. Me muevo en muchos sectores, desde el Diy a la moda, pasadno por el turismo y las empresas de servicio. En los poryecto asumo responsabilidades como Director del Departamento Comercial o Marketing y asumiendo tareas de Marketing y Comunicación, desarrollando y ejecutando planes estratégicos de apertura de nueva cartera de clientes y desarrollando la estrategia de fidelización clientes (CRM). Con gran capacidad comunicativa, aptitud pedagógica, resolutivo y cooperativo (trabajo en equipo). MAs de 20 años de experiencia en formación en ventas y marketing. Además he trabajado Consultor Senior en instituciones públicas tales como la Universidad Autónoma de Barcelona, IQS, EUNCET, UB, Cámara de Comercio de Sabadell, Terrassa y Manresa y empresas del sector privado. He tenido el honor de ser profesor de marketing relacional en La Salle, en la Universidad Autónoma de Barcelona, y de investigación de mercados en la EUNCET y FundemiIQS. Colaboro habitualmente con el Colegio Oficial de Agentes Comerciales de Barcelona y de Barcelona Activa. Además he sido Consultor Senior de desarrollo comercial estrategico en proyectos MEDA UE (Damasco, Aleppo, Cairo) y en consorcios europeo Expero2EU y Trainet. He tenido el placer de sermiembro del equipo que ha desarrollado el sello de calidad comercial con SGS y COACB