Among other things, H&M’s mirror suggests outfits to customers.
H&M is trialing a smart mirror in its flagship store in Times Square, New York.
Through voice and facial recognition, customers can use voice commands to take selfies.
The mirror was developed by Microsoft and Swedish digital agencies, Visual Art and Ombori.

H&M is offering its customers a new shopping experience and customers apparently love it, according to Lebensmittelzeitung.

The fashion group is currently trialling a smart mirror in its flagship store at Times Square in New York. The smart mirror, developed by Microsoft and Swedish digital agencies Visual Art and Ombori, combines voice and facial recognition in order to communicate with customers.

Customers were able to use voice commands to take selfies that are virtually integrated with the H&M catalogue. The image can be downloaded to one’s phone via QR code. At the same time, customers can get a discount of over 20% and free shipping costs if they subscribe to the H&M Newsletter.
— Leer en amp-businessinsider-com.cdn.ampproject.org/c/s/amp.businessinsider.com/hm-is-trialling-a-mirror-that-suggests-outfits-and-customers-love-it-2018-6

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