The market for soda has been steadily declining in the United States. That’s true for diet brands as well, which many consumers no longer see as a healthy alternative to full-calorie soft drinks. PepsiCo has managed to offset those declines by growing its non-soda beverage lines and its snack portfolio, and the purchase of Bare fits into its strategy of diversifying into products that consumers see as being healthier choices.
«For nearly a dozen years, PepsiCo has been committed to Performance with Purpose, our vision of making more nutritious products, while also reducing added sugars, salt, and saturated fat,» said PepsiCo. CEO Indra Nooyi in a press release. «Bare Snacks fits perfectly within that vision.»
Bare is a prime example of a company looking to create healthy snacks that consumers actually like. The company began selling baked apple chips at local farmers’ markets in 2001 and steadily expanded, becoming a leader in apple, banana, and coconut snacks. It recently added vegetable chips to its line, and all of its products are baked, not fried. According to the press release, they are also Non-GMO Project-verified and have «clean» labels.
— Leer en www-fool-com.cdn.ampproject.org/c/s/www.fool.com/amp/investing/2018/06/01/pepsico-continues-its-push-into-healthy-snacks.aspx