Two years ago, I conducted a research thesis about how alcohol companies may combine their economic and environmental performance. Now, I am working in the industry at Pernod Ricard with a huge interest in the challenge of sustainable development. This article, will sum up the results of my vast investigation and going further with my opinion about the opportunity for wine and spirits companies to invest much more in organic spirits.

As an additional reference, I interviewed eight professionals on the subject, and complemented it with scientific and economic research papers.

After reviewing the results of my thesis, I concluded that it is not an easy matter for alcohol companies to develop a competitive advantage in sustainable development for an increased economic performance. Why?

Is it possible to combine good environmental and economic performance in an alcohol bottle’s value chain?

While interviewing the Comité Interprofessionel de Champagne, they explained that the largest contributing factor of their carbon footprint is packaging (glass and carton) with 30%. The remaining 70% is composed by 25% from transport (product shipment and champagne tourism), 20% from the core business (vineyards and liquid production), and the rest from diverse purchasing. All this is supported by their own investigation of the champagne industry.


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