Influencer Marketing Is Under Attack: Six Reasons It Still Works

Building a business on the periphery of platforms you don’t control is always fraught with risk. Add influencer marketing to the industries that didn’t exist pre-social media, and count it among those that have thrived on the backs of the social network infrastructure. In part because of this, and in part, because it’s a new form of endorsement marketing, lots of folks are challenging the premise of influencer marketing
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