AT&T and Verizon want to run big ad-tracking networks to rival Facebook – The Verge

To sum that up, AT&T’s plan is to use the data it tracks and collects about customers on its networks — including location data and all the media they consume over those networks — to serve targeted ads for high prices against Time Warner content.

This is obviously quite upsetting from a privacy standpoint, but it’s actually a familiar strategy for a major carrier. When Verizon bought AOL and Yahoo and combined them into the tragically-named Oath in 2017, the company was explicit the goal was to use Verizon’s network data to better target ads on Oath’s millions of pages of content across Yahoo and AOL’s various zombie brands. Oath CEO Tim Armstrong spent years buying tons of mid-level ad-tech companies, and Verizon inserts “super cookies” across its entire network to track every site you visit along with the location of your phone. (I wrote about the Oath ad tracking nightmare in the past, if you would like to giggle at companies with names like Adapt.tv and Vidible.)
— Leer en www.theverge.com/2018/5/30/17410942/att-verizon-facebook-ad-tracking

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