Influencer marketing has been through many iterations in its brief lifespan. It was originally a way for YouTube stars to make some quick extra money, but then quickly evolved into the flavor of the minute as MCNs (remember them) all competed to line up the right panel of influencers to put in front of advertisers, essentially transforming themselves from programmers to talent agencies.
— Leer en www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/alanwolk/2018/05/17/viacom-and-whosay-brings-influencer-marketing-to-tv/amp/

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