Influencer marketing is one of the biggest trends in marketing right now.
Last year, businesses around the world spent billions on engaging social media stars to try to position and sell their brand message. Estimates put spending at around $US1.6 billion for influencer marketing campaigns on Instagram alone. More brands are now jumping on the bandwagon and using influencer marketing as part of their strategy mix.
In some ways, influencer marketing is the digital, online-focused child of celebrity endorsement, which has been around in one form or another at least a couple of hundred years. The example of Josiah Wedgwood and his pottery works is among the most commonly cited early uses of celebrity endorsement and even influencer marketing
— Leer en www.smartcompany.com.au/marketing/social-media/small-business-need-more-than-an-influencer/