Business Models as Systems – Strategy Dynamics – Medium

What is a business model
“All it really meant was how you planned to make money” — Michael Lewis
At the fundamental (level 1) a business model is about how you plan to make money. This post isn’t going to be a long overview of what a business model is, but instead want to focus on two levels of thinking about business models:
Level 1 — This is what you probably are most familiar in hearing. Someone may say they have a subscription business model or a freemium business model.
Level 2 — This is where you start to look at the system that is created by a company to generate money and the tradeoffs required
I’ll focus most of the post on Level 2 as this is where decision making is put to its test.
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