You are interested in marketing your small business online, but you don’t have a lot of money to spend. Google’s online advertising program, Google AdWords, lets you place an ad in front of customers searching for products/services you offer. You can generate an Adwords account with as little as $5. Google AdWords is a pay-per-click (PPC) model, so you are only charged when a user clicks your ad. But how do you compete with large companies with the budgets to match? What if you have $100 a month to spend on online advertising?
The key to advertising with a low budget is to narrow your campaign and be as targeted as possible. Having a targeted campaign will limit how many potential customers see your ad, and how many can finally make a purchase. But, it will provide the most sales potential at the lowest cost.
Here are six of our favourite Google AdWords tips that’ll get the most bang for your low budget.