There’s a reason why the marketing landscape always changes… it’s because marketers always ruin everything. Marketers have been ruining their own marketing tactics since… always. Five years ago, it was social media. Now, it’s influencer marketing.
According to Nielson, 83% of Americans somewhat or completely trust endorsements from people they know. Word-of-mouth recommendations have always outperformed all other advertising types because people trust people they know. People don’t trust a marketing campaign.
For marketers who want to drive word-of-mouth recommendations, influencer marketing is the vehicle. In the next five years, influencer marketing is projected to become a $5-10 billion market. (Source: Gartner L2) That is, if marketers don’t ruin it before then.