Can I Use This Photo on Social Media? Understanding Image Copyright

Has this ever happened to you? You’re crafting a social social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and Facebook posts with photos get both more Likes and more comments.

In fact, you’ve already found the perfect image for your post. There’s just one problem: You don’t know if you’re actually allowed to use the photo, because you haven’t quite wrapped your head around photo copyright.

You’re not alone. Some pretty big players have made mistakes when it comes to sourcing images and respecting photo copyright laws.

You should listen to that little voice in your head telling you to check the image copyright rules carefully, as there can be serious consequences for getting this wrong. Here’s what you need to know before you share someone else’s image online
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