As consumers, emails bombard us at every opportunity, and as marketers, we’re still sending them because they continue to be one of the most effective means of getting the results we want. The success of email marketing lies in its versatility. It’s a tool that serves countless purposes across every industry, and no two marketing emails will have the same look and feel, intent, or result.
The impact of email marketing goes far beyond delivering messages, monitoring open rates, and tracking click-through rates. So, whether you’re working on a start-up, or your company is already well-established, an effective email marketing strategy is key to promoting your business, generating leads, and increasing revenue.