Whether you’re a business growing your social media presence in order to connect with other businesses, or you’re doing it to connect with customers, your ultimate goal should be the same.

That goal is to create a human connection.

In a world where nearly everything is automated, the one thing that some brands are doing incredibly well and using to rapidly grow their business is cleverly leveraging people’s need for personal connection online.

In this article we’ll discuss 3 ways in which big brands like Optus, Apple, Wendy’s and more are excelling when it comes to connecting with their audience through their social media presence.



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