Word-of-mouth marketing has been impacting businesses for as long as commerce has been around. Especially today, with the prevalence of social media and mobile technology, a brand’s products and services – and value – are a reflection of what customers have to say about them. This is why, now more than ever, it is crucial for marketers to understand and harness the power of authentic relationships through word-of-mouth marketing strategies.
Which is why we’ve brought together marketing leaders from a wide variety of Consumer and B2B companies to share best practices on all things word-of-mouth during #WOMSummit2018. Learn how leading brands are leveraging word-of-mouth marketing initiatives to drive high quality traffic, acquire their best customers, and positively impact brand awareness.
— Leer en www.getambassador.com/blog/word-of-mouth-marketing-digital-summit-2018