Want To Try Influencer Marketing? Be Careful

New forms of advertising bring new issues. In the case of influencer marketing, fake followers top the list. For example, Points North Group study of Procter & Gamble Co.’s social influence found that 32% of Pampers’ and 19% of Olay’s paid influencer followers were fakes. Topping the list was the Ritz-Carlton, with so-called influencers using 78% fake followers. While this fraudulent behavior isn’t exclusive to IM, more than half of senior-level agency and marketing professionals believe from 10-50 percent of their ad spending is lost to this type of fraud.
— Leer en www.forbes.com/sites

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