That idea got me thinking; I began speaking with a number of people both within Optimove and outside the company, to understand how marketing might look 10 years from now. How will our roles change? How can we prepare better in advance for these potential changes? The ideas and notions that were brought up were already an initial part of Optimove’s new products, such as version 6.0 – our latest product version that introduced a whole new lifecycle stage: the visitor. But more on that later.
— Leer en www.optimove.com/blog/anticipating-the-possibilities