The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content.
Before we take a look at why user-generated content is so important for marketers, let’s find out exactly what UGC is.
UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays are even collaborating with influencers to generate high-authority user-generated content. User-generated content (UGC) can take many forms including blog posts, reviews, social media posts, videos, forums, etc
— Leer en medium.com/strategic-content-marketing/how-to-leverage-influencers-to-generate-ugc-at-scale-ac899d6df322