How to Decide Whether Instagram Shoppable Posts Are a Fit for Your Brand – Adweek

Instagram has steadily been making changes to keep up its game alongside Facebook. Some of the more recent changes have been:

Instagram Stories are now available on desktop.
You can share Instagram Stories on Facebook.
Polls are now available for Instagram Stories.
Instagram introduced Stories Highlights and Archive.
A lot with Stories—we get it.

But what marketers want to know is how Instagram’s changes are impacting their advertising success on the platform
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