Instagram has steadily been making changes to keep up its game alongside Facebook. Some of the more recent changes have been:
Instagram Stories are now available on desktop.
You can share Instagram Stories on Facebook.
Polls are now available for Instagram Stories.
Instagram introduced Stories Highlights and Archive.
A lot with Stories—we get it.
But what marketers want to know is how Instagram’s changes are impacting their advertising success on the platform
— Leer en www.adweek.com/digital/how-to-decide-whether-instagram-shoppable-posts-are-a-fit-for-your-brand/