Tutorial: 9 type of content for content marketing – Vanessa Calas

What kind of content will most engage your audience and spread your brand message?

Different types of content have different uses and purposes. You want to align the content form with your marketing goals and target audience.

For example, webinars are engaging and create a loyal audience but lack in the ability to build links and boost marketing impressions. In contrast, short-form blogs are a strong tactic for search engine optimization and boosting visibility


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