Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil starting Thursday.
The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders and text at the bottom, and ads on Instagram Stories can be extended to Facebook Stories.
«Ads in stories have added a lot of value for businesses on Instagram, and we believe we can do the same on Facebook,» Zoheb Hajiyani, Facebook product manager, said in a statement. «Ensuring that this is a good experience for people using the product will be our top priority.»
— Leer en www.cnet.com/news/facebook-stories-will-reportedly-begin-testing-ads-as-it-reaches-150m-user-milestone/