The brand, called Future Fab, hosts events with dance contests and fashion shows where teen girls talk about their dreams for the future. In a magazine, other young women talk about how they’re pursuing a particular path–a university student, for example, talks about how she grew up poor but she’s now studying to become a doctor; a soccer player talks about how she kept playing the sport even when she was teased for playing a game more commonly played by boys.
But when the med student shares a few of her favorite things, she lists condoms along with lipstick. Along with dating tips and advice on ways to “own your future,” the magazine explains how IUDs work. At each event, there’s a separate area where young people can learn about contraception and learn where they can go to get it.
— Leer en www.fastcompany.com/40573830/how-better-branding-is-pushing-kenyan-teens-to-use-contraception