Apple is selling hardware in a software world

Co.Design recently described how Apple is increasingly making its products harder to use–if easier to sell. I agree with the premise, but I think there’s more to the story. Poor design or not, Apple is stuck in a hardware cycle while the rest of us are living in a software world. And to escape it, the company will need to come up with a new way to sell a product that, increasingly, matters more than phones do: software
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