Viacom And WHOSAY Bring Influencer Marketing To TV

WHOSAY had begun life as a way for celebrities to own and profit from their social media output, but quickly pivoted to being a full-on programmer, handling creative, production and matching the right talent to the right brand. Because WHOSAY didn’t have its own platform to support, they were in many ways better positioned than the publishers who were competing with them and still needed to drive traffic back home: WHOSAY was able to buy the publishers audiences on Facebook so that the videos were being seen by the same people while skipping the attendant costs and hassle of having to send traffic to a publisher website
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