Your old metrics are wrong: the new ROI in marketing – TechRevolution

What’s the difference between iteration and innovation? Said simply, iteration is doing the same things, better. Innovation, on the other hand, is doing new things that create new value. I’m not suggesting we abandon iteration, only that we purposefully balance iteration and innovation to stoke disruption, which is doing new things that make the old things obsolete
— Leer en www-techrevolution-asia.cdn.ampproject.org/c/s/www.techrevolution.asia/waiting-someone-what-to-do-wrong-side-innovation-disruption/amp/

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