Influencer Marketing: Lessons From One of the World’s Largest Software Brands

You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right?

Well, no.

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup.
— Leer en contentmarketinginstitute.com/2018/05/influencer-marketing-software/

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