You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right?
Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup.
— Leer en contentmarketinginstitute.com/2018/05/influencer-marketing-software/