Market Plan For FTTC; Meda Project

The mission was realized in the FTTC (Foreign Trade Training Centre and the object of TOR was developing a market plan for the Institution. During the mission we realized a FTTC Swot Analysis, a market analyses respect training offer in Egypt, a benchmarking with similar Institution in the country and in neighbour country. To improve the market plan I’ve realized several interviews with local entrepreneurs and expert and a couple of focus group local entrepreneurs and responsible of other training institutions. At the end of the mission I’ve presented the conclusion of my analysis and the market plan to the chairman and the staff of FTTC during a workshop





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